Deck the halls with smarter shopping

To paraphrase an old adage, ‘tis the season to go shopping—and this year, ‘tis the season for shopping smart. Beginning en masse on Thanksgiving, when a significant number of major retailers opened their doors to allow bargain detectives to take advantage of early deals, people have been showing their shopping savvy, with no signs of stopping.

Using Insights for Search and research data from a Google/OTX study, we took a look at some trends we’re seeing from consumers in the U.S.—a new kind of shopper, the rise of mobile and a near-seamless online-to-store connection—and then satisfied our inner cool-seeker by taking a look at some of the most searched-for holiday gifts.

The new shopper
This year’s holiday shoppers are the smartest searchers in history. They’re searching for more specific terms and looking for more information than ever—from printable coupons to take into their local store, to the location of said stores; some people are even scanning barcodes to get more information about a product.

For example, searches for [black friday ads], [thanksgiving coupons], [black friday shipping code] and [buy one get one free] skyrocketed this year, as super-smart shoppers did their research before heading online or to the stores. They also made sure to get ahead of the Cyber Monday game: searches for things like [cyber monday deals] and [cyber monday sales] rose much quicker and earlier this year than last.


Shoppers didn’t stop looking for information once Cyber Monday arrived: [best cyber monday deals 2010] was the second-fastest rising search in the U.S. yesterday. Other top searches related to Cyber Monday included:


Mobile matters
For years, we’ve heard that it’s “the year of mobile.” This year it’s actually true, and people are embracing access to information on the go. Anyone who has a smartphone has a personal assistant now—and in their pocket, no less! People are using their mobile phones to compare prices, look for store locations and inventory in stock locally, and find deals.

According to research we conducted with OTX, 52% of U.S. smartphone users plan to use their phone to compare prices during the holiday shopping season and 40% plan to use their phones to read product reviews. We’ve seen evidence of this trend through the increased use of Google Shopper, a mobile shopping app that helps shoppers on the go research items and find the best place to buy them—whether online or in a nearby store.

Online meets offline
This year, both consumers and retailers are thinking about shopping differently. Gone is the wall between online and offline research and purchasing; consumers think about online and offline behavior relatively seamlessly these days—and retailers do too. Retailers are integrating things like inventory data across channels so that people can find what they’re looking for easily, online and off. Search queries show this crystal clear connection between information-hunting online and purchasing offline.

Searches for [black friday store hours], [printable coupons], and specific store names and hours have risen dramatically in the last year, as consumers do their homework prior to leaving home to shop.


Hot holiday gifts
Each holiday shopping season brings with it a number of buzzworthy toys. While we can’t be sure which toys will be on that list this year, searches for a number of items have risen significantly in recent weeks and months.

Those looking for toys for all ages have recently looked for information related to [squinkies], [lalaloopsy], [educational toys] and [ereaders]; searches for all of the above have risen dramatically in the past 30 days, as have searches for classic toys such as [legos] and [cabbage patch kids].

For lovers of a different kind of gift, a royal engagement may have prompted a rush on sapphire rings; searches for the same have risen dramatically in the past 30 days.


If you’d like to learn more about this year’s holiday shopping season, including some tidbits on what retailers are thinking, check out the Google Retail Blog for useful information.

In the meantime, happy (smart) shopping—and we hope you had a fruitful Thanksgiving, Black Friday and Cyber Monday!

Posted by Dan Schock, Google Retail Industry Director

Learn about the human side of climate change with Kofi Annan

(Cross-posted on the Google.org and LatLong Blogs)

Climate change is too often misunderstood to be simply an environmental issue, rather than a human issue. For our children and grandchildren, climate change is an issue of public health, economics, global security and social equity. This human side of climate change is explained in a new Google Earth tour narrated by former U.N. Secretary General Kofi Annan. Within these stories, you’ll find data and tools to explore this topic in more depth, and meet some of the people who are actively working on managing the risks of climate variability and change. We encourage you to take the tour to learn more about these human issues and the inspiring work of groups like the Alliance for a Green Revolution in Africa (AGRA) that are helping farmers cope with climate change. We hope this video will serve as a useful tool as educators help students around the world understand the complexity of this issue.



This is the latest in our series of climate change tours that we’re releasing leading up to the global U.N. Framework Convention on Climate Change (COP16) talks in Cancun, Mexico this week.

As part of the Google Earth for Educators Community, we’ve also created a special Climate Change Educators Resources page that teachers can use in their classrooms. Here, teachers can find the tools they need to create lesson plans about climate change, including all the individual Google Earth KML layers available for download. Teachers and students can overlay multiple data layers that help illustrate climate change, and discuss and analyze them as part of K-12 and higher education curriculum. We’re also looking for lessons plans for any school grade that use this narrated tour or these Google Earth KML layers, so if you’re a teacher or instructor, please submit your lesson plan for review now.

Visit google.com/landing/cop16/climatetours.html or the Climate Change Educators Resources page to learn more about climate change today.

Posted by Dr. Amy Luers, Google.org

Introducing Google Earth 6—the next generation of realism

(Cross-posted on the Google LatLong Blog)

Today we’re introducing the latest version of Google Earth, our interactive digital atlas. Now you can explore your childhood home, visit distant lands or scope out your next vacation spot with even more realistic tools.

In Google Earth 6, we’re taking realism in the virtual globe to the next level with two new features: a truly integrated Street View experience and 3D trees. We’ve also made it even easier to browse historical imagery. Over the next several days on our LatLong blog, we’ll be digging deeper into these great new features, but here’s an overview to whet your appetite.



Integrated Street View
When Google Earth was first introduced, people were wowed by the ability to virtually fly from outer space right down to the roof of their house. While flying over rooftops gives you a super-human view of our world, the ground level is where we experience our daily lives. We took our first baby steps toward bringing the Google Earth experience to street level with our implementation of Street View in Google Earth in 2008, which enabled flying into Street View panoramas. In Google Earth 6, the Street View experience is now fully integrated, so you can journey from outer space right to your doorstep in one seamless flight.

Now, you’ll notice that Pegman is docked right alongside the navigation controls—an ever-present travel companion ready whenever you want to get your feet on the street and take a virtual walk around. Just pick up Pegman and drop him wherever you see a highlighted blue road to fly right down to the ground. Once there, you can use the navigation controls or your mouse to look around. And unlike our earlier Street View layer, you can now move seamlessly from one location to another as if you’re walking down the street by using the scroll-wheel on your mouse or the arrow keys on your keyboard. If you want to visit somewhere farther away, simply click the “exit” button and you’ll immediately return to an aerial view where you can easily fly to your next destination.

Drag and drop Pegman to enter Street View. The blue lines indicate where Street View imagery is available.

3D trees
I think we can all agree that our planet without trees would be a pretty desolate place. Besides the ever-important task of providing us with the oxygen we breathe, trees are an integral part of the landscape around us. In Google Earth, while we and our users have been busy populating the globe with many thousands of 3D building models, trees have been rather hard to come by. All that is changing with Google Earth 6, which includes beautifully detailed, 3D models for dozens of species of trees, from the Japanese Maple to the East African Cordia to my personal favorite, the cacao tree. While we’ve just gotten started planting trees in Google Earth, we already have more than 80 million trees in places such as Athens, Berlin, Chicago, New York City, San Francisco and Tokyo. Through our Google Earth Outreach program, we’ve also been working with organizations including the Green Belt Movement in Africa, the Amazon Conservation Team in Brazil and CONABIO in Mexico to model our planet’s threatened forests.

To enjoy these leafy additions to Google Earth, make sure you turn on the 3D buildings layer on the left side panel. As a starting point, try a search for “Palace of Fine Arts San Francisco.” Once you arrive at your destination, click the zoom slider. You’ll then be taken down to the ground where you can use our new ground-level navigation to walk among the trees.

3D trees in San Francisco, California

Easy-to-use historical imagery
One of the features people told us they liked best in Google Earth 5 was the availability of historical imagery, which enables you to visually go back in time to see such things as Warsaw in 1935, London in 1945, and Port-au-Prince Haiti before and after the devastating earthquake of January 2010. But it wasn’t always obvious when historical imagery was available for a particular place, making this feature one of Google Earth’s lesser-known gems.

So with this new version, we’ve made it very easy to discover historical imagery. When you fly to an area where historical imagery is available, the date of the oldest imagery will appear in the status bar at the bottom of the screen. If you click on this date, you’ll instantly be taken back in time to view imagery from that time period. You can then browse through all the historical imagery available for that location, or simply close the time control and return to the default view.

The site of Google's Mountain View campus in 1948

To download Google Earth 6, or to see videos of our newest features, visit http://earth.google.com.

Posted by Peter Birch, Product Manager

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smallest car eva made

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• Toying around British constructor Perry Watkins driving the world’s smallest car during a press presentation prior to the Motorshow fair in Essen, Germany, yesterday. His car is only 41 inches high and has a 150cc Cart engine.
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• World’s smallest car measures 26 inches wide What’s the size of a washing machine and made of a child’s coin operated ride? The answer: The world’s smallest car. The “Wind Up” measures just 41 inches high, 51 inches long and only 26 inches wide.
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Woman watches British Perry Watkins sitting

A woman watches British Perry Watkins sitting in his 'Wind Up' mini car on a street in Essen, Germany, Monday, Nov. 8, 2010. The car is listed in the Guinnes book of records as the world's smallest car with a license to drive on public streets. Just 41 inches high, 51 inches long and only 26 inches wide the mini always finds a parking space. It can drive 60 kph and even has security belts. The car will be shown at the motor show starting Nov. 27 in Essen.… Read more »

(AP Photo/Martin Meissner)

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ksoul da new 9ja RnB prince working hard wif yemi sax 2 put up a great show 4 da kewalrams@150 show 2morrow 29nov wattch out 4 da prince

Controlling crawling and indexing now documented on code.google.com

Webmaster level: All

Do you know how Google's crawler, Googlebot, handles conflicting directives in your robots.txt file? Do you know how to prevent a PDF file from being indexed? Do you know Googlebot’s favorite song? The answers to these questions (except for the last one :)), along with lots of other information about controlling the crawling and indexing of your site, are now available on code.google.com:

Controlling crawling and indexing



Now site owners have a comprehensive resource where they can learn about robots.txt files, robots meta tags, and X-Robots-Tag HTTP header directives. Please share your comments, and if you have questions you can post them in our Webmaster Help Forum.

Posted by Jonathan Simon, Webmaster Trends Analyst

Spreading holiday cheer and regional cuisine through AdWords

When we here in the U.S. think of Thanksgiving, many of us think of our favorite foods: perhaps a fresh-from-the-oven pumpkin pie, a sweet glazed ham or a succulent turkey. But thanks to Charlie Hohorst III of Lafayette, La., tens of thousands of Americans dream instead of a turkey... stuffed with a duck... stuffed with a chicken.

For the past 15 years, Hohorst has run food shopping site Cajun Grocer, which specializes in more than 1,000 different authentic Louisianan foodstuffs and delicacies. The “turducken”—a Cajun dish consisting of a de-boned turkey filled with duck, chicken and stuffing—is “the bread and butter” of his business, says Hohorst. He can attest to their growing popularity as he ships an ever-increasing number of turduckens to cities all over the country, from Los Angeles to Boston.

Cajun Grocer’s business has grown hand-in-hand with the use of Google AdWords. Before starting AdWords campaigns in 2002, sales were fueled primarily by word of mouth, and reaching the right audience at an affordable price was a challenge. “With a specialty product like a turducken,” says Hohorst, “who do you target and how do you target them?” Using AdWords, Cajun Grocer can show off their products alongside relevant searches on Google and measure every penny spent on advertising.

Cajun Grocer’s ad for “turducken” searches, using AdWords Product Extensions.

The process of hand-crafting all eight types of turducken for the Thanksgiving rush starts in April and continues through packing and last-minute shipping as late as November 23.

Aside from their role in spreading the culinary influence of his native Louisiana, what Hohorst really loves about turduckens is that, much like the Thanksgiving holiday itself, they give people a reason to come together. “They’re a gathering item. Many people have heard of them, and when someone they know has one, it can bring in 10 or even 20 people.”

Posted by Jim Prosser, Communications Manager

Preserving Alan Turing’s papers at Bletchley Park

As you may have seen, some key papers from British computer scientist and wartime codebreaker Alan Turing are up for auction today at Christie’s in London. Dr Turing is a hero to many of us at Google for his pioneering work on algorithms and the development of computer science. (He’s also an important figure for many across the world who face homophobic attacks and bullying, an issue that we have spoken about elsewhere.)

Why are these papers so important? Dr Sue Black, a computer scientist at University College London and a key campaigner for Bletchley Park, where Dr Turing worked, explains: “The lot includes codebreaker Max Newman's copies of many of Turing's papers. Some of the papers have on them comments from Newman, a friend of Turing’s who testified in his defence at his trial. These papers belong at Bletchley Park, home of the codebreakers, and where these two codebreakers worked together side by side, helping to save millions of lives during World War II.”

Sue asked Google for support in purchasing the papers for Bletchley Park, which we agree is clearly the right place to house them. As has been reported earlier today, we are backing the bid with a contribution of $100,000 towards a successful purchase.

There’s still a long way to go to raise all the money required; we hope that others will be able to come forward too. The deadline for contributions to the bid has been extended until 2pm GMT today. Anyone interested in supporting it should contact Sue directly, or go to http://www.justgiving.com/turing-papers/.

Posted by Simon Meacham, Developer Advocate

Paparkan Saiz Gambar Maksimum Dalam Blog

Penggunaan saiz gambar juga penting dalam menghasilkan entri. Ada entri yang menggunakan gambar dengan saiz kecil, tetapi bagi yang menggunakan gambar saiz besar, mungkin menghadapi sedikit masalah kerana gambar yang dipaparkan tidak menggunakan ruang yang ada semaksimum mungkin.

Ini contoh gambar apabila menggunakan option image size : large.
Walaupun menggunakan option, large, tetapi gambar yang dihasilkan tidak menggunakan ruangan post dalam blog secara maksimum.


Berikut adalah cara untuk menghasilkan penggunaan gambar yang maksimum dalam blog.

Apabila anda upload gambar, akan keluar kod seperti ini.
Buang kod seperti yang telah di highlightkan.



Note :
- Tidak kisah berapa nilai width atau height, asalkan buang kod tersebut.
- utk nilai s400, ada juga nilai lain seperti s1600, s128 dan lain². Kod yang ada perlu buang ini terletak sebelum nama gambar yang anda upload.

Selepas kod dibuang untuk gambar di atas, gambar akan menjadi saiz mengikut saiz asal gambar. Contoh di bawah.


Note: Bila menggunakan kaedah ini, tidak kisah kalau anda menggunakan image option small, medium atau large. Asalkan anda buang kod tersebut, gambar akan jadi maksimum saiz.

Selamat mencuba.:)..

----------------

Masalah gambar terlebih besar apabila buang kod.?

Tunggu tutorial seterusnya.:)

This week in search 11/19/10

This is one of a regular series of posts on search experience updates. Look for the label This week in search and subscribe to the series. - Ed.

On the web, a “place” can mean many different things. At Google, we think about regional domains (such as .uk for the United Kingdom) as places, but we also think about websites, the different parts of our interface and real world locations like restaurants and stores. This week’s changes span all these different kinds of places, making it easier for you to find information no matter where you are—Vietnam, Hungary, holiday shopping at your local mall or browsing the Google results page. Keep reading for the latest.

Google Instant on 18 new domains
In keeping with the spirit of Instant, we’ve been working to quickly bring results-as-you-type to people around the globe. This week we expanded to 18 new domains across Europe and Asia, almost doubling our total. Our new Google Instant domains include Bulgaria, Croatia, Denmark, Greece, Finland, Hungary, Indonesia, Latvia, Lithuania, Malaysia, Norway, Pakistan, the Philippines, Portugal, Romania, Serbia, Sweden, Vietnam. Now, whether you speak Catalan, Romanian or Tagalog, you’ll get search results before you’ve even finished typing.


Local product availability in search
Most of the time, when people shop, they actually buy their products from physical stores rather than online websites. This week, we made it easier for people to find local stores that sell the products they are looking by adding information about product availability to google.com. Simply search for a product and click the “nearby stores” label to see what stores carry it and whether it is in stock. We’ve partnered with more than 70 retail brands, including Best Buy, Sears, Williams-Sonoma, Macy’s, and Office Depot. Through these partnerships, you can see where to buy 4 billion items and can also restrict your searches to only products that are in stock nearby. (If you’re a retailer who’s interested in taking part in this free program, you can learn more on the Google Retail Blog.)


Other searches to try: [hp printer], [circulon frying pan], [ipod touch]

More relevant results from the same website
When you get back from the store and hop online to do some searching, you’re visiting a different kind of place—a website. Sometimes it turns out that one website is extremely likely to have the information you’re looking for, like when you’ve typed a website name as part of your search, or you’re looking for information from an official government office. To help you find this information more quickly, a few months ago we made a change to show more results from a particular domain when we’re confident that those results are likely to be most useful to you. This week we expanded the feature to include more queries and to show additional results (up to four) from the same website.


That’s all for this week. Search on, wherever life takes you.

Posted by Ben Gomes, Distinguished Engineer

Great tech support and good karma found with Google AdWords online

(Cross-posted from the Google Small Business Blog)

When Uday Challu noticed a growing dissatisfaction with avenues for technical support, he was inspired to create a better way for people to get help with their tech troubles. So in 2007 he founded iYogi.com, India’s first direct-to-consumer remote technical support company. Founded on a belief in good karma, iYogi aims to mitigate frustrations with technical products and services by delivering a high-quality customer service experience.

iYogi Founder Uday Challu

iYogi provides round-the-clock, 24-hours service on a wide variety of technical products and issues, in Australia, Canada, the U.S. and the U.K. Uday uses Google AdWords to reach these international customers.

Uday says he saw search and, in particular, AdWords as a way to reach customers in need of technical support. He says, “iYogi services are currently available in multiple geographies and advertising with AdWords seemed like the most obvious way to reach customers who were turning to the Internet to find and fix their problems.”

With the intent of starting small and building to scale, Uday targeted his first campaigns to the U.S. only. Using location and language targeting, iYogi launched a U.S.-only campaign with general keywords related to customer support, and honed his campaign over time. “We gathered lots of intelligence from the Search Query Report, which helped us identify other keywords people in the U.S. were searching for,” says iYogi Vice President of Online Marketing K.R. Sreejith. "We also tested new ad texts and customized these ad texts to highlight popular keywords."

Then, using lessons from his experiences in targeting the U.S., Uday expanded into the Canadian market. He found his experience in the U.S. helpful for the Canadian campaign, but didn’t see similarly high volume. After examining the global competitive landscape, he decided to expand to Australia and the U.K.

“We quickly learned that ads in the U.K., for example, had to be different than ads in the U.S.,” says Sreejith. “Using the Search Query Report, we noticed that the popularity of certain keywords was different in the U.K. and that there are differences in the spelling of these terms. We also learned from our sales teams that U.K. customers spend more time on the phone than do U.S. customers. So, we edited our ad texts and landing pages to reflect these different keywords and values.”

Today, iYogi is one of the fastest growing remote tech support provider in the world. As Uday continues to expand his business internationally, he’ll continue to use insights gained from his ad campaigns and to provide the rest of the world with similarly karmic technical support experiences!

Posted by Anand Devsharma, Team Manager, India

2010 Google Faculty Summit in Shanghai

The 2010 Google Faculty Summit was held Thursday and Friday, November 18-19 in Shanghai, part of our ongoing support for education in China. Senior Googlers from China and Mountain View, California gathered to explore hot topics at the cutting-edge of technology research with more than 65 experts and professors from around 30 universities and institutes including Tsinghua University, Peking University, the Chinese Academy of Sciences and the Hong Kong University of Science and Technology. Other topics included how to deepen collaboration between Google and China universities in areas of joint research, curriculum development and cultivation of talents.

This year’s theme was “Fostering Understanding and Strengthening Cooperation” and the meeting served as a platform for academia and industry to explore ways of teaming up with Google on university-business cooperation and technology research. The Summit, which spanned a day and a half, was also Google China’s largest education event to date.

Our discussions on Thursday focused on deep discussion about two of Google China’s most important sectors, mobile computing and e-commerce, while the morning of Friday focused on cooperation in course development. The Summit examined course development for many of today’s hottest topics, including cloud computing, Android application development and web technology, thereby strengthening the cultivation of talent in these sectors. In addition, the Summit included several topic-specific discussion groups that allowed experts and professors from institutions of higher education to meet with Google staff and discuss relevant topics and cooperation with the hope of expanding upon currently existing areas of cooperation. We’ve posted more details on the Summit here in Simplified Chinese.

Cooperation between Google and Chinese universities and institutions of higher education began in 2005 with course development and gradually grew to include projects that supported Chinese universities to cultivate innovative professionals that meet industry needs. Projects currently underway include course development, teacher training, scholarship programs, research grants for doctoral students, donations of equipment, joint research, innovative student projects, campus lectures and educational summits. We’ve established 12 research projects with universities in Mainland China including Tsinghua University, Peking University, Zhejiang University and Shanghai Jiaotong University, as well as the Hong Kong University of Science and Technology and the Hong Kong Chinese University. These projects focus on many areas of study, including mobile computing, machine learning, data mining, multimedia searches and natural language processing. Visit the University Relations website to learn more about our cooperation with universities. Moving forward, we’ll will continue to support our partner universities to deepen cooperation and expand areas of focus.

Posted by Maggie Johnson, Director of Education and University Relations

YouTube highlights – 11/18/2010

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch, and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

Since our last update, we’ve reached a new milestone in video uploads, seen new comedy and music programs launch, and shared a new, more “cinematic” YouTube viewing experience with Google Chrome. Read about all of it below.

35 hours of video uploaded to YouTube every minute
Remember in March when we shared that more than 24 hours of video was being uploaded to YouTube every minute? Well, our users continue to amaze us, and as of last week, 35 hours of video are uploaded to YouTube every minute. If we were to measure that in movie terms (assuming the average Hollywood film is around 120 minutes long), it’s the equivalent of more than 176,000 full-length Hollywood releases every week.

Laugh along with us and Comedy Thunder
NextNewNetworks, the YouTube partner responsible for bringing original content like Obama Girl and Key of Awesome to YouTube, recently launched a new series called “Comedy Thunder.” Eight comedy teams and comedians will each post a video based on a specific theme that changes every week. Here’s one of the latest videos:



Do you love K-POP?
Korean pop music or “K-POP” has earned millions of fans around the world. MBC, a major TV network in Korea, has joined with YouTube to search the world for the next big K-POP talent. Check out some of the top Korean music labels like YG Entertainment, SM Entertainment and JYP Entertainment for inspiration before submitting an audition video. Don’t worry if you don’t speak Korean; you can audition in any language.


The Mexican Revolution on YouTube
November 20 marks the 100th anniversary of the start of the Mexican Revolution and we’ll observe that anniversary on YouTube by celebrating a new revolution: Mexican film-making. Thanks to YouTube partner Mubi, we’ll present feature film Revolución, made up of 10 individual shorts that explore the topic of Mexico’s revolution from celebrated filmmakers such as Gael Garcia Bernal, Diego Luna, Carlos Reygadas, Rodrigo Garcia and Patricia Riggen. You’ll also have the opportunity to get your questions answered by the filmmakers using Google Moderator for YouTube.



Google Chrome browser extensions for YouTube
For you movie buffs out there, we did some research and found a few handy Chrome extensions that can make your YouTube viewing experience more “cinematic.” For example, Window Expander for YouTube maximizes YouTube videos to fill your entire browser. With Turn Off the Lights, you can make the entire page outside the video fade to dark like you’re in a movie theater. The OpinionCloud extension summarizes comments on YouTube, so you can quickly get the crowd’s overall opinion.

The Google Chrome team also recently released an extension called YouTube Feed, which notifies you whenever new videos are available in your YouTube homepage feed. You can directly access, rate and like videos—right in your browser.

Give YouTube Topics on Search a whirl
We know that sometimes people come to YouTube looking for a specific video, but at other times, they have only a rough idea of the kind of videos they want. We’ve been there too, and have been thinking for a while about this challenge of searching when you don’t yet know exactly what you’re looking for. Here’s our take on how discovery for videos could work on YouTube in the not-too-distant future. Find out what happens when we search for [LOL] and [cat] to find funny cat videos.



YouTube marketing tips for advertisers
Many businesses use YouTube to get the word out about their company, launch a new product or connect with customers. Orabrush has earned 13 million video views from a video made for just $500 about its tongue-cleaner, and has used YouTube along with Google AdWords to achieve more than $1 million in sales. The Orabrush team offered five tips for success in this recorded webcast with AdAge.

And finally—if you missed the live-streamed Bon Jovi concert, you can still catch it on the band’s YouTube channel. To stay-up-to-date on YouTube news and events, visit us on the YouTube Blog.

Posted by Serena Satyasai, Marketing Manager, The YouTube Team

A curious guide to browsers and the web

Twenty years ago this month, Tim Berners-Lee published his proposal for the World Wide Web. Today, the web is an explosion of pages and apps teeming with videos, photos and interactive content. These powerful new web experiences—such as "The Wilderness Downtown," our HTML5 collaboration with the band Arcade Fire—are possible thanks to cutting-edge web technologies that bring all this content to life in the modern browser.

But how do browsers and the web actually work? What is HTML5—or HTML, for that matter? What do terms like “cookies” or “cloud computing” even mean? More practically, how can we keep ourselves safe from security threats like viruses when we’re online?

To help answer these questions, we collaborated with the wonderful illustrator Christoph Niemann to publish an online guidebook called “20 Things I Learned about Browsers and the Web.” This handy guide is for those of us who’d like to better understand the technologies we use every day.


“20 Things” is written by the Chrome team, and continues our tradition of finding new ways to help explain complex but fascinating ideas about technology. Many of the examples used to illustrate the features of the browser refer back to Chrome.

We built “20 Things” in HTML5 so that we could incorporate features that hearken back to what we love about books—feeling the heft of a book’s cover, flipping a page or even reading under the covers with a flashlight. In fact, once you’ve loaded “20 Things” in the browser, you can disconnect your laptop and continue reading, since this guidebook works offline. As such, this illustrated guidebook is best experienced in Chrome or any up-to-date, HTML5-compliant modern browser.

For things you’ve always wanted to know about the web and browsers but may have been afraid to ask, read on at www.20thingsilearned.com (or, you can use the handy shortened URL at goo.gl/20things). If you find “20 Things” informative, don’t forget to share it with your friends and family!

Posted by Min Li Chan, Product Marketing Manager, Google Chrome

Ten times more applications for Google Apps customers

(Cross-posted on the Google Enterprise Blog and the Google Small Business Blog)

As customers begin to recognize large productivity gains with Gmail, Google Docs and the rest of Google Apps, they frequently ask when they’ll be able to use services like Google Voice, Reader, Blogger and AdWords with their Google Apps accounts. We’ve steadily added new functionality to Google Apps and recently added support for third-party apps, but we’re thrilled to swing the floodgates of new functionality wide open now. Starting today, customers worldwide can access a full spectrum of services from Google—including more than 60 productivity-boosting applications that extend far beyond any traditional software suite.

Coupled with the ability for administrators to provide different sets of applications to different groups of users, the possibilities for empowering workers in new ways are remarkable. For example, you could equip your marketing team with Picasa Web Albums so they can collect and share photos from customer appreciation events, and let that team publish your company’s blog with Blogger. Services like iGoogle and Alerts, on the other hand, may be broadly useful, and could be enabled for your whole organization.



Existing customers can transition at their own pace over the next couple months to the new infrastructure supporting these applications from the administrative control panel. New customers will automatically have the new infrastructure. The additional services are not covered by the Google Apps SLA or telephone support, but we’ll be watching for feedback how we can make these new applications even more useful.

In tandem with this big improvement, we’re also simplifying the names of the versions of Google Apps. Here’s how we now refer to our line-up:

• Google Apps is our free service geared towards families, entrepreneurs and other groups up to 50 users.
• Google Apps for Business offers 25GB of email storage per user, a 99.9% uptime guarantee, data migration capabilities, advanced management tools, telephone support, added security features and more, all for $50 per user per year.
• Google Apps for Government is FISMA certified and designed with local, state and federal agencies in mind.
• Google Apps for Education offers many benefits of Google Apps for Business, but at no cost to schools, universities and qualifying non-profits.

The team has worked hard to unlock all of this new functionality for our customers, and we think many of these new applications will become indispensable within your organization. To help get you started, each day the Google Enterprise Blog will profile how your organization could put a different application to use. The first post tomorrow will focus on Google Reader, so visit the Enterprise Blog to follow the series.

Posted by Derek Parham, Lead Software Engineer, Google Apps

Petits fours in your search results

Webmaster Level: All

Recently we made a change to show more results from a domain for certain types of queries -- this helped searchers get to their desired result even faster. Today we’re expanding the feature so that, when appropriate, more queries show additional results from a domain. As a webmaster, you’ll appreciate the fact that these results may bring targeted visitors directly to the pages they’re interested in.

Here’s an example: in the past, the query [moma] (the Museum of Modern Art), might have triggered two results from the official site:

With this iteration, our search results may show:

• Up to four web results from each domain (i.e., several domains may have multiple results)
• Single-line snippets for the additional results, to keep them compact

As before, we still provide links to results from a variety of domains to ensure people find a diverse set of sources relevant to their searches. However, when our algorithms predict pages from a particular site are likely to be most relevant, it makes sense to provide additional direct links in our search results.

Like all the hundreds of changes we make a year, we’re trying to help users quickly reach their desired result. Even though we’re constantly improving our algorithms, our general advice still holds true: create compelling, search-engine friendly sites in order to attract users, buzz, and often targeted traffic!

Written by Harvey Jones, Software Engineer

Editing your Google Docs on the go

(Cross-posted on the Google Docs Blog, Google Enterprise Blog and the Google Mobile Blog)

With Google Docs, we’re always trying to make you more productive—and part of that means making it possible for you to get things done from anywhere, at anytime. That’s why we’re excited that the new documents editor now supports editing on your mobile browser. We’re rolling this out over the next few days.

That means that...

• You can work on that important memo...while on the bus or train to work.
• If you’re behind on a group proposal, but really want to make it to the ball game tonight, your whole team can work on it from the bleacher seats.
• You can take minute-by-minute notes at a concert so you’ll always remember the setlist. And your friends can jealously follow in real-time at home.
• ...and the list goes on!

Take a look at this video to see mobile editing in action:



It’s easy to get started: visit docs.google.com in a browser on a supported device, and select the document you want to edit. Then, when you’re viewing it, press the Edit button to switch to the mobile editor.

In the next few days, we’re rolling this out to English-language users around the world on Android with Froyo (version 2.2) and on iOS devices (version 3.0+) including the iPad. We’ll be adding support for other languages soon. And as before, we also support editing of spreadsheets from your mobile device’s browser.

We hope you enjoy editing your documents on the go—especially when you’re at the game with a hot dog in your other hand.

Posted by Andrew Grieve, Software Engineer

Introducing Boutiques: a new way to shop for fashion online

The way we shop for fashion is different from how we buy cameras—especially online. With fashion, reviews and specs are less important; fashion shopping is about discovering something that fits your taste and feels right. The web works well for buying cameras and other hard goods but for soft goods, such as clothing and accessories, it’s not the same as shopping in a store.

What’s more, the market for soft goods online is growing tremendously. A year and half ago, our team (which at the time was part of Like.com) started to wonder if we could create a better experience for people to shop online. Our team consists of PhDs in computer science with an emphasis on machine learning and computer vision, along with fashion designers and stylists—we jokingly called ourselves the computer nerds and fashion nerds (and a few of us were both). So, we set out to create a new way to browse, discover and shop for soft goods online.

Today, we’re excited to share with you our first step towards realizing this goal. It’s called Boutiques.com: a personalized shopping experience that lets you find and discover fashion goods, by creating your own curated boutique or through a collection of boutiques curated by taste-makers—celebrities, stylists, designers and fashion bloggers. Boutiques uses computer vision and machine learning technology to visually analyze your taste and match it to items you would like.


In fashion, there are lots of choices. If there are, say, 500,000 items in a store, that means there are literally billions of different combinations of outfits you can make with those items. How do you sort through all of this? This site had to be a collaboration.

First we partnered with taste-makers of all types. We asked them not just to curate 10-50 great items they loved, but also to teach our site their style and taste. They did this by telling us what colors, patterns, brands and silhouettes they loved and they hated. They took a visual quiz that taught the site to understand their style genre: Classic, Boho, Edgy, etc. Our machine learning algorithms use this information to enable you to shop all of the inventory in the style of that taste-maker, on top of the 50 items they’ve hand-curated.

These days, bloggers, stylists and everyday fashionistas are expressing their sense of style online. We invited them to create boutiques so people could shop their diverse styles. But you have a unique and independent style too, so Boutiques also lets you build your own personalized boutique and get recommendations of products that match your taste.

In addition to all this, Boutiques offers a variety of features to search and discover merchandise including:

Advanced search filters - Filter by genre, silhouette, pattern, color families and sizes.

Inspiration photos - Try a search for [yellow pumps] and you’ll see matching outfit ideas to the right of the search results. We feature images from streetstyle sites, and collage and styling sites to provide you with the online equivalent of styled mannequins to give you inspiration.

Complete the Look - Ever wonder what to pair with that dress? Our fashion designers wrote hundreds of style rules—like “heavily patterned handbags don’t tend to go with heavily patterned dresses”—that we used to develop a tool to suggest items that match.

Visual search - Sometimes you love an item but not in a particular color. We analyze the photograph of an item for its color, shape and pattern and try to help you find visually similar items.

Boutiques on your tablet - Download our iPad application, lean back and move through inventory as if you were flipping through clothes on a rack at the store.

You can start shopping now at Boutiques.com. At this time, Boutiques is only available in the U.S. and only for women’s fashion, but we plan to expand in the future. Tell us what you think on our feedback form. And if you’re a designer, stylist, celebrity or retailer and want to participate on Boutiques.com, drop us a line.

Posted by Munjal Shah, Product Management Director

Google Voice for iPhone

(Cross-posted from the Google Voice Blog and on the Google Mobile Blog)

Earlier this year we launched a Google Voice HTML5 web app for iPhone users. Today we’re taking the Google Voice experience on the iPhone to a whole new level with the launch of the official Google Voice for iPhone app.

With this native app, you’ll continue to have access to all the major Google Voice features on your iPhone, like:

• Cheap rates for international calls
• Free text messaging to U.S. numbers
• Voicemail transcription
• Display your Google Voice number as caller ID when making calls

In addition to these benefits, the app provides some features that make using Google Voice on your iPhone a much better experience:

• With push notifications, the app will alert you instantly when you receive a new voicemail or text message
• Most of your calls will be placed via Direct Access Numbers, making them connect just as quickly as regular phone calls

Google Voice for iPhone is available to download from the Apple App Store today. You’ll need an iPhone with iOS 3.1 or later and a valid Google Voice account to use the app. At this time, Google Voice is available in the U.S. only.

Posted by Christian Brunschen, Software Engineer

Offline, meet online: a marketing experiment with Google Goggles

About a year ago, we launched Google Goggles, an app that enables people to search the web by taking pictures with their mobile devices. Since then, people have used Goggles to search for information about lots of different things: famous paintings, landmarks, products and much more.

Today, we’re announcing a Google Goggles marketing experiment. We’re working with five brands—Buick, Disney, Diageo, T-Mobile and Delta Air Lines—to extend some of their offline marketing to the mobile web. They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.

For a closer look at these specific campaigns, take a look at our video:


We developed Google Goggles so that people could more easily explore the world around them with a mobile device. In this experiment, we’re applying the same principles, and the same technology, by “Goggles-enabling” advertisements and other media, and offering to link people to the mobile sites from these brands.

When you scan this "Goggles-enabled" Buick ad with Google Goggles, you can connect directly with Buick's mobile experience. Click the image to enlarge.

To interact with these experimental campaigns, download Google Goggles from the Android Market or get Google Mobile App for iPhone from the iTunes store, and look for advertising and products from companies in the video above and others that are coming soon.

Posted by Shailesh Nalawadi, Product Manager, Google Goggles

Improvements to Product Search for this holiday season

Every year retailers start the holiday shopping season earlier and earlier—and still I procrastinate until late December before getting started. This year I've already made my list and I’m ready to go.

I usually get my holiday shopping done in two ways: online (e-commerce) and offline (“brick and mortar” stores). I’ve found that shopping online is best when you know what you're looking for—you can search for specific items, research multiple brands or compare reviews. On the other hand, shopping offline makes it easier to explore products in person and sometimes discover things that you didn’t know existed. Plus, it’s usually the only way to take your purchase home the same day.

The line between online and offline shopping is starting to blur: According to a study by Forrester while 93 percent of retail purchases today happen in a store, more than 46 percent of those in-store purchases are influenced by online research. Not to mention that shoppers can access the web from anywhere at anytime—including from their mobile phones when browsing the aisles of a local store.

All of this got our team thinking about how we could help further bridge the gap between online and offline shopping. This week, we’re introducing several new features to Product Search that start doing just that.

Local availability on Google Product Search: We’ve partnered with more than 70 retail brands—including national retailers like Best Buy and Williams-Sonoma, as well as software manufacturers like JDA, Epicor and Oracle—to connect shoppers searching online with local stores that have the items they’re are looking for in-stock. For example, if you’re looking online to get your son that new Wii video game he’s been wanting, you can click on the “nearby stores” link to see where it’s in stock nearby. (If you’re a retailer who’s interested in taking part, you can learn more on the Google Retail Blog.)

Local Availability in Google Product Search

Google Shopper 1.3: Our mobile shopping app helps shoppers on the go research items and find the best place to buy them either online or in a nearby store—and it already has more than 2.5 million downloads. This version includes new search filters like “price” and “brand” to help refine your search. And, you’ll still get features like Local Availability, voice search and rapid continuous barcode scanning (so you can point your phone at a product and get information from the web).

“Popular products” and “aisles”: We’ve borrowed an idea from successful brick and mortar stores and in the coming weeks, we'll roll-out two features called “popular products” and “aisles” to help people learn about and discover new products. When you search for a category of products such as “camera lenses,” our new popular products feature helps you get started by showing you the lenses other people are viewing online. “Aisles” helps you browse and discover products by organizing results into sub-categories that others have found helpful. For example, if you’re looking for a new TV, you can choose between display types like LCD and plasma. If you’re interested in camera lenses for that brand new SLR, you can shop by the aperture of the lens.

Aisles and Popular Products

We hope these features make it easier for you to get your shopping done this holiday season—whether it’s online, offline or in the new space in between.

Happy shopping!

Posted by Sameer Samat, Director of Product Management