Webmaster Level: All
We often get questions from webmasters about how we index content designed for Flash Player, so we wanted to take a moment to update you on some of our latest progress.
About two years ago we announced that through a collaboration with Adobe we had significantly improved Google’s capability to index Flash technology based content. Last year we followed up with an announcement that we had added external resource loading to our SWF indexing capabilities. This work has allowed us to index all kinds of textual content in SWF files, from Flash buttons and menus to self-contained Flash technology based websites. Currently almost any text a user can see as they interact with a SWF file on your site can be indexed by Googlebot and used to generate a snippet or match query terms in Google searches. Additionally, Googlebot can also discover URLs in SWF files and follow those links, so if your SWF content contains links to pages inside your website, Google may be able to crawl and index those pages as well.
Last month we expanded our SWF indexing capabilities thanks to our continued collaboration with Adobe and a new library that is more robust and compatible with features supported by Flash Player 10.1. Additionally, thanks to improvements in the way we handle JavaScript, we are also now significantly better at recognizing and indexing sites that use JavaScript to embed SWF content. Finally, we have made improvements in our video indexing technology, resulting in better detection of when a page has a video and better extraction of metadata such as alternate thumbnails from Flash technology based videos. All in all, our SWF indexing technology now allows us to see content from SWF files on hundreds of millions of pages across the web.
While we’ve made great progress indexing SWF content over the past few years, we’re not done yet. We are continuing to work on our ability to index deep linking (content within a Flash technology based application that is linked to from the same application) as well as further improving indexing of SWF files executed through JavaScript. You can help us improve these capabilities by creating unique links for each page that is linked from within a single Flash object and by submitting a Sitemap through Google Webmaster Tools.
We’re excited about the progress we’ve made so far and we look forward to keeping you updated about further progress.
Kamis, 11 November 2010
Honoring Veterans Day 2010 at Google
Today is Veterans Day, the annual U.S. holiday honoring military veterans and the end of World War I, also celebrated as Armistice Day or Remembrance Day in other parts of the world. As we did last year, we want to recognize and thank these courageous men and women who willingly serve to defend the freedoms and rights of others.
For those of us who haven’t served, it’s also a day when we can seek to understand what it means to serve in the armed forces—in any country—and the burdens that military personnel and their families bear on our behalf.
This year, we celebrate the holiday with a special doodle on google.com—and YouTube is featuring content from veterans sharing their personal stories about life in combat and beyond. You’ll hear from Peter, who was awarded a Silver Star, the third-highest military decoration that can be awarded to a member of any branch of the U.S. armed forces for valor; Justin, a disabled veteran who is advocating for wounded warriors; and other brave men and women.
The Google Veterans Network, our employee group dedicated to veterans’ issues led 11 service projects in the U.S., U.K., Canada and Australia—bringing employees together with those who have served or are still serving. Nearly 200 Googlers volunteered approximately 500 hours in local communities like Ann Arbor, MI. and Seattle, WA. In Mountain View, we taught 510 students at Monta Loma Elementary School about the historic meaning of November 11 and service to one’s country. We also offered Veterans Day and Remembrance Day menus in our company cafes, including military paraphernalia displays and samples of MREs (meals ready to eat).
Through financial and in-kind support, the Google Veterans Network has worked closely with the Iraq and Afghanistan Veterans of America (IAVA), the Coming Home Project, Fisher House Foundation (Puget Sound), the Ann Arbor VA Hospital, The Royal British Legion and The Returned and Services League of Australia to make this November 11 a special one.
For those of us who haven’t served, it’s also a day when we can seek to understand what it means to serve in the armed forces—in any country—and the burdens that military personnel and their families bear on our behalf.
This year, we celebrate the holiday with a special doodle on google.com—and YouTube is featuring content from veterans sharing their personal stories about life in combat and beyond. You’ll hear from Peter, who was awarded a Silver Star, the third-highest military decoration that can be awarded to a member of any branch of the U.S. armed forces for valor; Justin, a disabled veteran who is advocating for wounded warriors; and other brave men and women.
The Google Veterans Network, our employee group dedicated to veterans’ issues led 11 service projects in the U.S., U.K., Canada and Australia—bringing employees together with those who have served or are still serving. Nearly 200 Googlers volunteered approximately 500 hours in local communities like Ann Arbor, MI. and Seattle, WA. In Mountain View, we taught 510 students at Monta Loma Elementary School about the historic meaning of November 11 and service to one’s country. We also offered Veterans Day and Remembrance Day menus in our company cafes, including military paraphernalia displays and samples of MREs (meals ready to eat).
Through financial and in-kind support, the Google Veterans Network has worked closely with the Iraq and Afghanistan Veterans of America (IAVA), the Coming Home Project, Fisher House Foundation (Puget Sound), the Ann Arbor VA Hospital, The Royal British Legion and The Returned and Services League of Australia to make this November 11 a special one.
Helping you find emergency information when you need it
(Cross-posted from the google.org blog)
This effort started last year when I received an email from a mother in the U.S. who had trouble finding the phone number for the poison control hotline after her daughter accidentally ingested something potentially poisonous (fortunately, her daughter was fine). As a result, people in the U.S. performing various searches including "poison control" began to see a special result displaying the national phone number for the American Association of Poison Control Centers last fall.
Example of the poison control result in SpainSoon after we added poison control information to search results, we heard from Googlers whose lives had been affected by suicide and who thought that suicide prevention could be another case for a special search result. In April we began prominently displaying the number for the National Suicide Prevention Lifeline at the top of the results page for certain search queries in the U.S. Since then, our friends at the National Suicide Prevention Lifeline have reported a 9 percent increase in legitimate calls to its hotline.
Example of the suicide prevention result in the U.K.So, following positive feedback from consumers and our hotline partners, we decided to expand the poison control and suicide prevention special search results beyond the U.S. Each of these 13 countries will see one or more of these results: Australia, Belgium, France, Germany, Hungary, Italy, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland and the United Kingdom. We looked for hotlines that are available nationally and 24/7 and we hope to add additional countries in the future.
We're also introducing a new special search result for common emergencies, such as fire, medical and police emergencies. We want to make this information easier to find for residents as well as travelers, especially as some countries have different numbers for different emergencies.
Example of the emergency number result in FranceAn emergency is stressful enough. We hope this small step helps connect people with the information they need immediately.
Rabu, 10 November 2010
A brand-new interface for AdSense
If you’re an online publisher running a website that relies on ad revenues—whether it’s a blog or an entertainment website—it can sometimes be complex to get started and to find new ways to make more money from your ads.
As I’ve previously written, we’re committed to helping online publishers—large and small—“find the advertising gold hidden within their sites,” so they can fund their websites and online content. At the core of these efforts—as it has been for more than seven years—is AdSense, which now has more than 2 million publishers in more than 200 countries who use it to fund great online businesses.
Over the last few years, we’ve invested significantly in improving AdSense so that it provides the best solution to help all publishers make the most money possible from online advertising. We’ve added a range of new ad formats (including video and rich media), improved our publisher filters, enabled better targeting that drives higher returns (like remarketing and above-the-fold targeting) and introduced increased competition for publishers’ ad space by bringing in additional advertisers and certified ad networks.
To continue helping our publishers, today we’re excited to be rolling out a completely new AdSense interface to all of our AdSense publishers, globally, in more than 30 languages and in each of the 200+ countries where AdSense is available. The AdSense interface is how publishers set up, manage, optimize and see reports on the ads on their sites.
With this new interface, AdSense is even easier to use, and we’re also providing publishers with all the tools they need to manage and increase their advertising revenue. We used lots of direct feedback from our publishers to make this overhaul. If you’re an online publisher, it helps you in three main ways:
The new interface is just the latest milestone in our efforts to help you make more money from all your online content. We look forward to hearing from as many publishers as possible, to learn what you like about this interface and where we can continue to improve.
To learn more, read our post on the Inside AdSense blog or visit google.com/ads/newadsense.
As I’ve previously written, we’re committed to helping online publishers—large and small—“find the advertising gold hidden within their sites,” so they can fund their websites and online content. At the core of these efforts—as it has been for more than seven years—is AdSense, which now has more than 2 million publishers in more than 200 countries who use it to fund great online businesses.
Over the last few years, we’ve invested significantly in improving AdSense so that it provides the best solution to help all publishers make the most money possible from online advertising. We’ve added a range of new ad formats (including video and rich media), improved our publisher filters, enabled better targeting that drives higher returns (like remarketing and above-the-fold targeting) and introduced increased competition for publishers’ ad space by bringing in additional advertisers and certified ad networks.
To continue helping our publishers, today we’re excited to be rolling out a completely new AdSense interface to all of our AdSense publishers, globally, in more than 30 languages and in each of the 200+ countries where AdSense is available. The AdSense interface is how publishers set up, manage, optimize and see reports on the ads on their sites.
With this new interface, AdSense is even easier to use, and we’re also providing publishers with all the tools they need to manage and increase their advertising revenue. We used lots of direct feedback from our publishers to make this overhaul. If you’re an online publisher, it helps you in three main ways:
- More insights. We’ve built in simple, graphical reporting and more options for you to easily slice and dice your data, so you can see at a glance what ads are working and which are not, and adjust your strategies accordingly.
- More control. We’ve made our ad controls richer and simpler to use, so you can better control which ads and advertisers you want to appear on your sites.
- More efficiency. It’s now much easier to quickly see earnings and payment information, to run reports, to find relevant features and help, and to make account changes. Our engineers have spent countless hours making sure that the interface is stable and blazing fast. We’ve also spent many hours in our usability labs with publishers, focused on making the interface easy to learn and use for all types of publishers.
The new interface is just the latest milestone in our efforts to help you make more money from all your online content. We look forward to hearing from as many publishers as possible, to learn what you like about this interface and where we can continue to improve.
To learn more, read our post on the Inside AdSense blog or visit google.com/ads/newadsense.
Selasa, 09 November 2010
Voice Search in underrepresented languages
(Cross-posted from the Google Research Blog)
Welkom*!
Today we’re introducing Voice Search support for Zulu and Afrikaans, as well as South African-accented English. The addition of Zulu in particular represents our first effort in building Voice Search for underrepresented languages.
We define underrepresented languages as those which, while spoken by millions, have little presence in electronic and physical media, e.g., webpages, newspapers and magazines. Underrepresented languages have also often received little attention from the speech research community. Their phonetics, grammar, acoustics, etc., haven’t been extensively studied, making the development of ASR (automatic speech recognition) voice search systems challenging.
We believe that the speech research community needs to start working on many of these underrepresented languages to advance progress and build speech recognition, translation and other Natural Language Processing (NLP) technologies. The development of NLP technologies in these languages is critical for enabling information access for everybody. Indeed, these technologies have the potential to break language barriers.
We also think it’s important that researchers in these countries take a leading role in advancing the state of the art in their own languages. To this end, we’ve collaborated with the Multilingual Speech Technology group at South Africa’s North-West University led by Prof. Ettiene Barnard (also of the Meraka Research Institute), an authority in speech technology for South African languages. Our development effort was spearheaded by Charl van Heerden, a South African intern and a student of Prof. Barnard. With the help of Prof. Barnard’s team, we collected acoustic data in the three languages, developed lexicons and grammars, and Charl and others used those to develop the three Voice Search systems. A team of language specialists traveled to several cities collecting audio samples from hundreds of speakers in multiple acoustic conditions such as street noise, background speech, etc. Speakers were asked to read typical search queries into an Android app specifically designed for audio data collection.
For Zulu, we faced the additional challenge of few text sources on the web. We often analyze the search queries from local versions of Google to build our lexicons and language models. However, for Zulu there weren’t enough queries to build a useful language model. Furthermore, since it has few online data sources, native speakers have learned to use a mix of Zulu and English when searching for information on the web. So for our Zulu Voice Search product, we had to build a truly hybrid recognizer, allowing free mixture of both languages. Our phonetic inventory covers both English and Zulu and our grammars allow natural switching from Zulu to English, emulating speaker behavior.
This is our first release of Voice Search in a native African language, and we hope that it won’t be the last. We’ll continue to work on technology for languages that have until now received little attention from the speech recognition community.
Salani kahle!**
* “Welcome” in Afrikaans
** “Stay well” in Zulu
Welkom*!
Today we’re introducing Voice Search support for Zulu and Afrikaans, as well as South African-accented English. The addition of Zulu in particular represents our first effort in building Voice Search for underrepresented languages.
We define underrepresented languages as those which, while spoken by millions, have little presence in electronic and physical media, e.g., webpages, newspapers and magazines. Underrepresented languages have also often received little attention from the speech research community. Their phonetics, grammar, acoustics, etc., haven’t been extensively studied, making the development of ASR (automatic speech recognition) voice search systems challenging.
We believe that the speech research community needs to start working on many of these underrepresented languages to advance progress and build speech recognition, translation and other Natural Language Processing (NLP) technologies. The development of NLP technologies in these languages is critical for enabling information access for everybody. Indeed, these technologies have the potential to break language barriers.
We also think it’s important that researchers in these countries take a leading role in advancing the state of the art in their own languages. To this end, we’ve collaborated with the Multilingual Speech Technology group at South Africa’s North-West University led by Prof. Ettiene Barnard (also of the Meraka Research Institute), an authority in speech technology for South African languages. Our development effort was spearheaded by Charl van Heerden, a South African intern and a student of Prof. Barnard. With the help of Prof. Barnard’s team, we collected acoustic data in the three languages, developed lexicons and grammars, and Charl and others used those to develop the three Voice Search systems. A team of language specialists traveled to several cities collecting audio samples from hundreds of speakers in multiple acoustic conditions such as street noise, background speech, etc. Speakers were asked to read typical search queries into an Android app specifically designed for audio data collection.
For Zulu, we faced the additional challenge of few text sources on the web. We often analyze the search queries from local versions of Google to build our lexicons and language models. However, for Zulu there weren’t enough queries to build a useful language model. Furthermore, since it has few online data sources, native speakers have learned to use a mix of Zulu and English when searching for information on the web. So for our Zulu Voice Search product, we had to build a truly hybrid recognizer, allowing free mixture of both languages. Our phonetic inventory covers both English and Zulu and our grammars allow natural switching from Zulu to English, emulating speaker behavior.
This is our first release of Voice Search in a native African language, and we hope that it won’t be the last. We’ll continue to work on technology for languages that have until now received little attention from the speech recognition community.
Salani kahle!**
* “Welcome” in Afrikaans
** “Stay well” in Zulu
App Tuesday: Eight new apps for your business
The Google Apps Marketplace helps your business discover and deploy the right web-apps that integrate with Google Apps, reduce IT costs, and eliminate redundant log-ins and data entry. Every App Tuesday, we welcome even more apps that expand the range of solutions available to businesses.
Today, eight more apps join the Apps Marketplace, all with single sign-on convenience and hassle-free access through the universal navigation bar. Most apps have even deeper integrations—read below to learn more.
Embed this presentation on your own site to spread the word about our newest apps
Read more about the apps launching this App Tuesday on the Google Enterprise blog, or go shop the Google Apps Marketplace to find the perfect solutions to help you move further into the cloud.
Today, eight more apps join the Apps Marketplace, all with single sign-on convenience and hassle-free access through the universal navigation bar. Most apps have even deeper integrations—read below to learn more.
Embed this presentation on your own site to spread the word about our newest apps
Read more about the apps launching this App Tuesday on the Google Enterprise blog, or go shop the Google Apps Marketplace to find the perfect solutions to help you move further into the cloud.
Instant Previews
Webmaster Level: Intermediate to Advanced
Here’s the Instant Preview for the Google Webmaster Forum.
We hope you're as excited about this next step in the search results as we are. We're looking forward to many more improvements to Instant Previews in the future.
Today Google introduced Instant Previews, a new search feature that helps people find information faster by showing a visual preview of each result. Traditionally, elements of the search results like the title, URL, and snippet—the text description in each result—help people determine which results are best for them. Instant Previews achieves the same goal with a visual representation of each page and where the relevant content is, instead of a text description. For our webmaster community, this presents an opportunity to reveal the design of your site and why your page is relevant for a particular query. We'd like to offer some thoughts on how to take advantage of the feature.
First of all, it's important to understand what the new feature does. When someone clicks on the magnifying glass on any result, a zoomed-out snapshot of the underlying page appears to the right of the results. Orange highlights indicate where highly relevant content on the page is, and text call outs show search terms in context.
These elements let people know what to expect if they click on that result, and why it's relevant for their query. Our testing shows that the feature really does help with picking the right result—using Instant Previews makes searchers 5% more likely to be satisfied with the results they click.
Many of you have put a lot of thought and effort into the structure of your sites, the layout of your pages, and the information you provide to visitors. Instant Previews gives people a glimpse into that design and indicates why your pages are relevant to their query. Here are some details about how to make good use of the feature.
- Keep your pages clearly laid out and structured, with a minimum of distractions or extraneous content. This is always good advice, since it improves the experience for visitors, and the simplicity and clarity of your site will be apparent via Instant Previews.
- Try to avoid interstitial pages, ad pop-ups, or other elements that interfere with your content. In some cases, these distracting elements may be picked up in the preview of your page, making the screenshots less attractive.
- Many pages have their previews generated as part of our regular crawl process. Occasionally, we will generate screenshots on the fly when a user needs it, and in these situations we will retrieve information from web pages using a new "Google Web Preview" user-agent.
- Instant Previews does not change our search algorithm or ranking in any way. It's the same results, in the same order. There is also no change to how clicks are tracked. If a user clicks on the title of a result and visits your site, it will count as a normal click, regardless of whether the result was previewed. Previewing a result, however, doesn't count as a click by itself.
- Currently, adding the nosnippet meta tag to your pages will cause them to not show a text snippet in our results. Since Instant Previews serves a similar purpose to snippets, pages with the nosnippet tag will also not show previews. However, we encourage you to think carefully about opting out of Instant Previews. Just like regular snippets, previews tend to be helpful to users—in our studies, results which were previewed were more than four times as likely to be clicked on. URLs that have been disallowed in the robots.txt file will also not show Instant Previews.
- Currently, some videos or Flash content in previews appear as a "puzzle piece" icon or a black square. We're working on rendering these rich content types accurately.
We hope you're as excited about this next step in the search results as we are. We're looking forward to many more improvements to Instant Previews in the future.
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