Working to stop bullying, National Ally Week and navigating online LGBTQ resources

We’ve all been saddened by the recent suicides of gay youth, especially as tragedy has piled atop tragedy. Each of them is a signal that we need to do more to put an end to these incidents that destroy the lives of both the children being bullied and children who bully.

We believe the Internet can provide a safe space and resources for youth who are struggling with their identity and looking for help. And we’ve been happy to see products like YouTube being used to deliver messages of hope. There are many organizations out there doing an extraordinary job providing resources for LGBTQ youth, and we wanted to highlight a few as part of GLSEN’s National Ally Week: Trevor Project, GroundSpark’s Respect for All Project, the YouTube “It Gets Better” project and the Gay Lesbian Straight Education Network. GLSEN’s Safe Space campaign page provides resources and support for educators, policy makers, community leaders and students to take action to make a positive difference. We recently made a $50,000 donation to the Trevor Project, in support of the Levi’s Challenge Grant announced on The Ellen DeGeneres Show—they will be matching up to $50,000 dollars in donations to the Trevor Project. We’ve also donated to GroundSpark and GLSEN. We hope that other companies and individuals will consider doing the same.

We also wanted to share a video some of our own Googlers made for the “It Gets Better” project documenting their own experiences and sending messages of encouragement to LGBTQ youth.



Finally, the Matthew Shepard Foundation has been in the forefront of LGBTQ issues educating the world and sharing the tragic story of Matthew Shepard. We asked Judy Shepard, Matthew’s mother, to share her thoughts with us on the recent tragedies and what we can do to help. Here’s what she said:

It’s been devastating lately to see so many families losing their LGBT kids to suicide and frankly, incredibly frustrating to see so many cases that seem to be linked in some way to bullying. My husband Dennis and I started the Matthew Shepard Foundation in the hope that by helping youth connect with resources, supportive allies and positive messages about their future, that it might prevent tragic outcomes like suicides or hate crimes. We’re just one part of a huge community of allies. And we are allies for all youth, whether they’re being singled out for their sexuality, or their race, or something else that makes them different. But if we can’t get the word out to the young people who really need to hear from us, and can’t make them more comfortable reaching out for help when they’re in crisis, then we’ll continue to struggle to protect them.

I’ve been out speaking at schools for the last 12 years to give these students a little hope and show them there are people they can turn to even if their own families aren’t accepting. I’ve also tried to open the eyes of the kids who are doing the bullying too—to show them the pain a victim’s family suffers. We lost a son, but the young men who killed Matthew are a sad example of how you can basically lose your life by victimizing people, too, almost as much as by being the victim.

-Judy Shepard

We honor the memory of Matthew and of the children who lost their lives this fall, and our hearts go out to their families. We thank Judy for her words and encourage everyone to work to help our youth to find safety and a better way to engage in the world—including using the Internet for the amazing good it brings, and not to bully others.

Posted by Megan Smith, Vice President, New Business Development Google Inc. and General Manager, Google.org and Laszlo Bock, VP of People Operations

YouTube highlights – 10/21/2010

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular product features, interesting programs to watch and tips anyone can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

From a video biennial in New York to classical music in Sydney to 24 hours of live-streaming comedy courtesy of Conan O’Brien, we’ve got a lot to cover! Below is our update from the past two weeks.

YouTube Play: live from the Guggenheim
Later today (Thursday), the YouTube Play jury will announce the top 25 creative videos selected from the 23,000 submissions received for the Biennial of Creative Video. In celebration, YouTube and the Guggenheim have partnered to host a one-of-a-kind art exhibition and event featuring music, collaborations, eye-popping projections and, of course, some really fantastic videos. If you’re in New York, you can catch some of the projections on the façade of the Guggenheim tonight and tomorrow (sneak peek below). Or head to youtube.com/play to catch the event live, starting at 8 p.m. ET.

Video submissions from YouTube Play projected on the Guggenheim in New York City

YouTube users discuss ideas to help fix the global economy
YouTube users often have a lot of useful, imaginative and altruistic ideas—including thoughts on how to fix the global economy. For example, take The Young Turks and How the World Works, a.k.a. Cenk Uyger and Lee Doran, who’ve brought their political commentary beyond YouTube to a special forum on Reuters.com focused on fixing the economic slowdown for good.

Dancing tacos? 80’s aerobics? Intern Twister?
What could these things possibly have in common? A 24-hour webcast by Conan O’Brien (of course)! You can now watch Conan and Team Coco prepare for their upcoming show on TBS with “behind-the-scenes” footage filmed from a webcam strategically situated on their office’s second floor stairwell. What could possibly go wrong?

Audition for the YouTube Symphony Orchestra’s 2011 performance
Two years ago, the YouTube Symphony Orchestra, the world’s first online collaborative orchestra, debuted at Carnegie Hall. It’s back, and this time a new round of performers will be playing their part onstage at the iconic Sydney Opera House in March 2011. Find out how you can audition for the YouTube Symphony Orchestra 2011 presented by Hyundai.



Leanback premieres on Google TV
We recently announced YouTube Leanback in beta, and now it’s on Google TV. When you view YouTube in Leanback on Google TV (or online), you’ll see videos begin to play immediately based on your subscriptions and viewing history. You can watch popular and interesting videos in genres like Comedy, Entertainment, News, Science & Technology and How To & Style, or rent full-length movies and TV shows from the youtube.com/store.

Calling musicians worldwide
For singers, songwriters or bands looking to promote their music, we’ve extended our Musicians Wanted program to Argentina, Australia, Canada, the Czech Republic, France, Ireland, the Netherlands, New Zealand, Spain, Sweden and the U.K. This program lets musicians make money from their videos. Find out where to sign up here.

Get your viewers’ undivided attention
If you’re an advertiser, you might be interested to know that according to Nielsen, the average American watches five hours of TV per day. Five. Hours. But a new study conducted by Frank N. Magid Associates, YouTube and Next New Networks found that viewers are 2.5 times more likely to pay full attention to video content created specifically for the web than to TV. This finding suggests that advertisers can take advantage of opportunities to reach viewers online—where they are most fully engaged.

Country duo Sugarland live from New York City
Finally, if you missed the live-streamed Sugarland concert on YouTube, you can still catch the third installment of our “Unstaged” series with Vevo and American Express. Directed by Kenny Ortega of High School Musical and Dirty Dancing fame, highlights from the show included songs from the band’s new album, The Incredible Machine, a special guest appearance by Ronnie Dunn and behind-the-scenes footage with band members who answered questions tweeted by fans.



Don’t forget to check out our continuing series of tips on how to thrive at YouTube and for more information on what we’re up to, head on over to our YouTube Blog.

Posted by Serena Satyasai, Marketing Manager, YouTube Team

Bringing ultra high-speed broadband to Stanford homes

Earlier this year we announced our plans to build and test ultra-high speed broadband networks in a small number of American communities. Since then, a team of Google engineers has been hard at work experimenting with new fiber optic technologies. And following a series of tests we’ve run on Google’s campus, we’re excited to announce the next step in our project.

We’ve reached an agreement with Stanford University to build an ultra-high speed broadband network to the university’s Residential Subdivision, a group of approximately 850 faculty- and staff-owned homes on campus. Through this trial, we plan to offer Internet speeds up to 1 gigabit per second—more than 100 times faster than what most people have access to today. We plan to start breaking ground in early 2011.

To be clear, this trial is completely separate from our community selection process for Google Fiber, which is still ongoing. As we’ve said, our ultimate goal is to build to at least 50,000 and potentially up to 500,000 people, and we still plan to announce our selected community or communities by the end of the year.

Stanford’s Residential Subdivision—our first “beta” deployment to real customers—will be a key step towards that goal. We’ll be able to take what we learn from this small deployment to help scale our project more effectively and efficiently to much larger communities.

Why did we decide to build here? Most important was Stanford’s openness to us experimenting with new fiber technologies on its streets. The layout of the residential neighborhoods and small number of homes make it a good fit for a beta deployment. And its location—just a few miles up the road from Google—will make it easier for our engineers to monitor progress.

We’re excited about this beta, and we look forward to announcing our selected community or communities for Google Fiber in the coming months.

Posted by James Kelly, Product Manager

Optimizing sites for TV

Webmaster Level: All

Just as mobile phones make your site accessible to people on the go, Google TV makes your site easily viewable to people lounging on their couch. Google TV is a platform that combines your current TV programming with the web and, before long, more apps. It’s the web you love, with the TV you love, all available on the sofa made for you. Woohoo!

Because Google TV has a fully functioning web browser built in, users can easily visit your site from their TV. Current sites should already work, but you may want to provide your users with an enhanced TV experience -- what's called the “10-foot UI” (user interface). They'll be several feet away from the screen, not several inches away, and rather than a mouse on their desktop, they'll have a remote with a keyboard and a pointing device.

For example, here’s YouTube for desktop users versus what we’re calling “YouTube Leanback” -- our site optimized for large screens:

YouTube desktop version on the left, YouTube Leanback on the right

See our Spotlight Gallery for more examples of TV-optimized sites.

What does "optimized for TV" mean?

It means that, for the user sitting on their couch, your site on their TV is an even more enjoyable experience:

• Text is large enough to be viewable from the sofa-to-TV distance.
• Site navigation can be performed through button arrows on the remote (a D-pad), rather than mouse/touchpad usage
• Selectable elements provide a visual queue when selected (when you’re 10 feet away, it needs to be really, really obvious what selections are highlighted)
• and more...

How can webmasters gain a general idea of their site’s appearance on TV?

First, remember that appearance alone doesn't incorporate whether your site can be easily navigated by TV users (i.e. users with a remote rather than a mouse). With that said, here’s a quick workaround to give you a ballpark idea of how your site looks on TV. (For more in-depth info, please see the “Design considerations” in our optimization guide.)

1. On a large monitor, make your window size 1920 x 1080.
2. In a browser, visit your site at full screen.
3. Zoom the browser to 1.5x the normal size. This is performed in different ways with different keyboards. For example, in Chrome if you press ctrl+ (press ctrl and + at the same time) twice, that’ll zoom the browser to nearly 1.5x the initial size.
4. Move back 3 x (the distance between you and the monitor).
5. Check out your site!

And don’t forget, if you want to see your site with the real thing, Google TV enabled devices are now available in stores.

How can you learn more?

Our team just published a developer site, with TV optimization techniques, at code.google.com/tv/web/.

Written by Maile Ohye, Developer Programs Tech Lead

This is Demo Slam

If you’re reading this, then you’ve probably watched your share of tech demos in your life, possibly on this very blog. Like broccoli, tech demos are good for you. But kids don’t line up for broccoli—just like the majority of people don’t line up for tech demos.

So how do we get more free, amazing tech goodness to more people? Well, as you’ll see, there’s nothing we won’t try.

Introducing Demo Slam, a place where boring tech demos become (hopefully) gotta-show-my-friends awesome—thanks to the creativity of Google users like you. Here’s a slam from the Paul brothers:



A big shout out to the Paul family for not just making us smile, but showing potentially millions of people the time they could save by speaking instead of typing to search.

Beginning today, you can watch Preseason Slams and declare a Champ of the week. Then each week, new featured slams will vie for your attention and a shot at demo glory. Think you can create a Slam-worthy demo? Choose a bit of tech you love and show the world what you can do.

Let’s get the people who would never watch a tech demo—the people who ironically need them most (hi mom)—to not only watch them, but like them and share them with their friends.

Let the Slams begin.

Posted by Robert Wong, Creative Director, Creative Lab

More transparency and control over location

We’ve always focused on offering people the most relevant results. Location is one important factor we’ve used for many years to customize the information that you find. For example, if you’re searching for great restaurants, you probably want to find ones near you, so we use location information to show you places nearby.

Today we’re moving your location setting to the left-hand panel of the results page to make it easier for you to see and control your preferences. With this new display you’re still getting the same locally relevant results as before, but now it’s much easier for you to see your location setting and make changes to it.

Your location setting is now always visible on the left side of the search results page.

We do our best to automatically detect the most useful location, but we don’t always get it right—so in some cases you’ll want to change the setting. At other times, you may want to change your location to explore information relevant to another area. For example, let’s say you’re at work in Mountain View and you’re making plans to see a movie in San Francisco (a common occurrence here at Google). You can change your location to “San Francisco” and search for [showtimes] to find movie listings in San Francisco or search for [restaurants] to find places to eat before the show. Similarly, if you’re planning a trip to Hawaii, you can change the location to “Honolulu” and start exploring the [weather], [hotels] and of course the [beaches]. The location you set can be as specific as a particular zip code or as general as an entire country, but more specific settings generally lead to better search results.

Click “Change location” to specify your location preference.

You used to be able to see and control your location settings, but it was a little clunky. To see your settings, you could click “View customizations” on the results page and to modify them you could click “Change location” next to a variety of search results, such as maps and movie listings. As time has gone by, more and more locally relevant information has come online, whether it’s local business listings or a blog from your hometown. Meanwhile, Google has become much better at presenting this locally relevant content—so it felt like the right time to make this setting easier to find.

The new interface is rolling out now and will be available in more than 40 languages soon. We’re not changing anything about how we use location information to improve search, so it doesn’t change our existing privacy policies. To learn more about our new interface and how we use location in search, check out our help center.

Posted by Mack Lu, Associate Product Manager

The new Google Search Appliance—a bridge to the cloud

(Cross-posted from the Enterprise Blog)

In the last year, businesses have started using cloud-based applications from Google and other technology providers at an accelerated rate. While many organizations still have information that resides in on-premise systems, more and more important business information today is living in the cloud, in collaborative tools like Google Apps—now used by more than 3 million businesses—and services like Twitter. Starting today, Cloud Connect for the Google Search Appliance lets workers search across both on-premise and cloud-based content from a single search box, delivering more comprehensive results and improving productivity. We’ve also added a few other handy features that make it easier to collaborate and find information faster.

Cloud Connect for the Google Search Appliance
Cloud Connect displays relevant, personalized results from Google Docs and Google Sites alongside results from more traditional repositories, like file shares and content management systems. Easier access to collaborative documents, spreadsheets, presentations and sites with Cloud Connect speeds up how quickly coworkers can complete projects. Cloud Connect also lets users search content from Twitter, as well as blogs and industry websites via Google Site Search.

For organizations such as Delta Hotels and Avago that have already deployed both Google Apps and the Google Search Appliance, the Cloud Connect feature brings “universal search” to a new level, with more accessible business systems and content now spanning from cloud to ground.

People Search
This new version also helps foster faster collaboration between employees with the addition of People Search, which makes it easy to find experts and contact coworkers who are related to a search query, right from the search results page. For example, a search for “field marketing” would return a list of field marketing team members alongside other relevant content. Organizations can index personnel information like department, interests, expertise and location, and there’s an LDAP connector to help get People Search up and running quickly.

Dynamic Navigation and more
Our new Dynamic Navigation feature allows users to drill down into search results based on search modifiers for their queries, and Active-Active Mirroring improves reliability by spreading search traffic across multiple boxes. Dynamic Navigation was a top user request and we’re glad to be able to add it. In addition, the Search Appliance now supports Microsoft Sharepoint 2010 content without the need for additional connectors.

As you move your business to the cloud, the Google Search Appliance’s new features can be an important bridge between on-premise and cloud-based systems, while enhancing employee collaboration. You can learn more about this latest release at www.google.com/gsa.

Posted by Rajat Mukherjee, Group Product Manager, Enterprise Search