I love new sites that give a great platform to fashion designers and retailers and so I got completely lost in Miinto which I have just come across.
These pieces by Maarten van der Horst for Lulu & Co are gorgeous and I can see me in them by a beach somewhere hot - oh I wish!
Successful in Denmark, Norway and Sweden, Miinto are now launched in the UK for independent fashion retailers to get their designers out to us all - and I like what I see...
They have menswear, womenswear, childrenswear, sportswear and accessories and have launched with over 350 brands from 33 boutiques. Names include 7 For All Mankind, American Vintage, Antik Batik, Ash and Day and lots more. Miinto look to provide a seamless service between you and the retailer and only work with retailers that provide excellent service too.
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