50 years of Havaianas!

Brazilian sandal company Havaianas, have been going an amazing 50 years so to celebrate here are some wonderful ads  and images from the archives...

Here are a few interesting facts about Havaianas that you might not know:

·         94% of Brazilians have or have had a pair of Havaianas. In 1963, over one thousand pairs of sandals were sold per day.

·         In the 80’s, the Federal Government considered Havaianas a basic-goods basket item. Prices of these basic-goods basket items were controlled to avoid inflation.

·         18,255 employees.

·         Main factory in Campina Grande, North East Brazil manufactures over 206 million pairs per year.

·         190 million pairs of flip-flops sold in 2011.

·         520,547 pairs sold per day.

·         21,689 pairs sold per hour.

·         6 pairs sold in a second.

·         Havaianas is present on the most trendy curves of the world: NY Fashion Week, the Oscar´s ceremony, Bread & Butter, Pitti, Who´s next, etc.

·         If a consumer wants to buy all Havaianas flip-flop models available in the market, print and colour combinations, he/she would buy 454 pairs per year.

·         Since its birth, over 4 billion pairs of Havaianas have already been sold. If lined up all together, they would go around the Earth about 40 times.

·         Each Portuguese owns 4 pairs of Havaianas on average.

·         Each Aussie owns 5 pairs of Havaianas on average.

·         Each Brazilian owns 25 pairs of Havaianas on average.

Havaianas now retail in 85 countries, with over 454 different styles available!

June 15^th also marks National Flip Flop day, and as a celebration, Havaianas will be launching a limited edition 50^th Flip Flop. Only 50,000 pairs have been produced worldwide, with 100% of net sales going to UNICEF to support further projects in Brazil.