Marks and Spencer Body Fit jeans

Over the year's many a company has tried and a few have succeeded to create denim tailored for a range of body shapes. And those that do, often come with a premium price-tag. So I was happy today to read about Marks and Spencer  launching a new range of jeans, Body Fit Denim, designed to fit women with curves. I hesitate to use the words 'real' women as all women are real, but these are for those, like me, who can't wear  hip skimming, low-cut demin that pinches and increases the chance of muffin top.



Lisa Snowden has curves and has been advertising for M&S for a while now. Here she is wearing the Marilyn jean which is one of three new shapes set to solve all jean buying problems.
You will be able to calculate which style is most appropriate for you by subtracting your waist measurement from your hip measurement.

The three shapes available in the Body Shape Denim range for M&S Woman are

The Lana Jean for apple-shaped bodies


The Eva jean for pear-shapes


The Marilyn cut for hour-glass figures

They launch instore on 5th September 2012 in a straight leg, indigo wash and the sizing is great too, from 8-22. Priced at £25 there are three length options. Hope there are some left in a medium 12 by the time I get there!