The Set Geographic Target tool in Webmaster Tools lets you associate your site with a specific region. We've heard a lot of questions from webmasters about how to use the tool, and here Webmaster Trends Analyst Susan Moskwa explains how it works and when to use it.
The http://www.google.ca/ example in the video is a little hard to see, so here's a screenshot:

Want to know more about setting a geographic target for your site? Check out our Help Center. And if you like this video, you can see more on our Webmaster Tools playlist on YouTube.
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